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5 REASONS TO EMBRACE A DATA DRIVEN SUPPLY CHAIN

I’ve spent a significant amount of time in aerospace manufacturing and subsequently in the Oracle-NetSuite space, helping companies transform their supply chains with technology. One of the things that runs through any supply chain improvement programme like letters through a stick of rock, is the vital importance of data. And not just data, but a strategy wrapped around it that ensures that it is used to drive business improvement.

My view is that to successfully drive supply chain efficiencies, it is crucial to derive actionable insights from the data you obtain from your systems and processes. Against this context, here is my take on 5 key benefits that this delivers:

  1. Enhanced Efficiency and Optimisation
  2. Improved Forecasting and Planning
  3. Better Decision Making
  4. Enhanced Collaboration and Visibility
  5. Competitive Advantage and Innovation

1. Enhanced Efficiency and Optimisation

Data-driven insights allow supply chain managers to optimise their processes, from inventory management to transportation and logistics. By analysing historical data and real-time information, organisations can identify patterns that uncover inefficiencies. Once addressed, operations can be streamlined and resources optimised, allowing a business to do more, with less. This delivers tangible cost savings and efficiency gains. I have seen many examples of this in aerospace OEM’s, especially where consignment stocking programmes are in play. Understanding the usage rates in real time as the build rate fluctuates, gives manufacturers to flex the number of weeks cover of inventory and over the course of the year, this delivers significant savings, sometimes running into millions of dollars.

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2. Improved Forecasting and Planning

Employing strategies around data analytics enables more accurate demand forecasting and strategic planning. We have clients who, with our help, analyse historical sales data, stock position and market trends.  The goal for this kind of exercise is to enable them to anticipate fluctuations in demand, identify potential risks, and adjust inventory levels accordingly. This proactive approach minimises stockouts, reduces excess inventory, and invariably improves the bottom line, simultaneously enhancing customer satisfaction.  Another great example from aircraft manufacture – when it comes to C-Class parts, the BOM is invariably wrong so having a true picture of usage means that only components that are being consumed by the build line are re-ordered.

3. Better Decision Making:

As Michel Foucault said, knowledge is power, and the same can be said of mission critical information – it gives you the power to make better decisions. The insights we help our clients to glean from their data, definitively lead to better decision making and evidence-based changes.  With access to comprehensive data analytics tools, managers can assess various scenarios, evaluate potential outcomes, and choose the most effective course of action. This in turn leads to better results, mitigates risk, and drives innovation within the supply chain and wider business.  Just imagine the difference if you had to wait two weeks for the information needed to make a decision today!?  Retail moves so fast that in those two weeks, the world will have changed and the window to make a difference will have closed.

4. Enhanced Collaboration and Visibility:

Data-driven supply chain management fosters collaboration and transparency, particularly between merchants and their suppliers, if the right tools are in place to support this.  By sharing relevant data, organisations can improve coordination, reduce lead times, and enhance overall visibility across the supply chain network. This increased collaboration enables faster responses to changes in demand or disruptions, ultimately improving agility and resilience.  In practical terms, this improves revenues for everyone involved.  Wickes, one of our customers in the building sector saw a 137% week on week sales uplift from one of their major suppliers.  The increase came from benchmarking live sales and stock data across all retail branches and then taking the learning from the most successful in-store approaches and replicating them nationally.  Definitively, an actionable insight from high quality data leading to exceptional results.

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5. Competitive Advantage and Innovation

Benefits 1-4 (above) espousing a data-driven approach all combine to deliver the 5th – a stronger organisation that is better placed than their competition to thrive in a fast-paced marketplace.  By leveraging advanced analytics, machine learning and particularly real-time collaboration with partners, forward thinking businesses can more readily uncover new opportunities for innovation and better, personalised customer experiences.  In addition, having these tools in place means seeing what is coming at an earlier point, allowing rapid adaptation to evolving market dynamics.  This naturally translates to competitive advantage and a strong financial result. 

In summary, my view is that data-driven supply chain approaches mean optimised operations, improved decision-making, true collaboration, and the honing of a competitive edge.  

It is without question, one of the cornerstones of a robust and effective supply chain, driving major benefit to the wider eco-system and everyone’s bottom line.

Where data comes in
Having access to data, and not just any data, but accurate and meaningful data, will help us to in turn help our customer to improve not only availability, but in the end, customer satisfaction. 
We can alleviate the pressure on our customer, who looks after 30,000 products, by analysing "their" data on our range of 300 products in order to make recommendations to improve availability. This can be done with accurate and timely sales (both value and quantity) and stock data at the absolute lowest level i.e. Daily Store Sales and Stock.
What makes a good order forecast? 
Knowing how well your products are performing and being able to spot trends allows you to accurately forecast for the future, including for promotions, events and so on. 
Planning is the cornerstone of every successful supplier operation.
David-Snelson
David Snelson Commercial Manager

ABOUT THE AUTHOR

David Snelson is a dynamic and innovative leader known for his exceptional communication and relationship-building skills. With a diverse background spanning over two decades, he has demonstrated a strong track record of driving growth, exceeding sales targets, and delivering exceptional results.

David works at Catalyst Cloud, taking a new supply chain solution to market, and is well placed to do so given his background in cloud-based warehouse management solutions tailored for the NetSuite ERP market.

His resume shows a capability to successfully secure contracts with Fortune 500 companies and drive expansion into new sectors. His strengths lie in strategic sales, account management, team leadership, and business development.   He is also experienced in implementing successful management systems and navigating acquisitions through to deal completion.

When not at work, you can invariably find him riding motorbikes or standing in a river, fly-fishing for trout in the Peak District. 

View David Snelson's Linkedin Profile

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